Hi, my name is Nasko. I am

New users couldn't reach insights fast enough — 5% activation despite 15k monthly signups.

Approach: Ran experiments with the pricing page (which accounted for 20% of signups). Separately, tested and removed friction points in the sign-up and onboarding process that weren't relevant to all user personas, then designed a personalized onboarding flow for our target customers—product teams in small and medium tech companies.

Users didn't trust the clunky interface for high-stakes insurance decisions. I led a comprehensive redesign as Lead Product Designer driving growth strategy.

Approach: Transformed a 30-field form into a conversational flow that guides users through complex decisions with confidence and clarity.

Hired and led 2 designers across 3 engineering teams, establishing the company's first design system to enable rapid iteration. Built the first end-to-end product development process—from requirements definition through design execution to engineering handoff.

Conducted foundational user research to inform the product direction for a new AI-powered CRM. This project involved working closely with the founders, recruitment strategy and in-depth user interviews, competitive analysis, and market research to identify key pain points and opportunities. The insights were synthesized into detailed user personas and journey maps, which laid the groundwork for the core UX strategy and feature prioritization.

Developed an AI-assistant for Tide employees from various departments and use cases. A powerful knowledge bot that increases velocity, decreases silos, and enables cross-team collaboration. Impact: 3K+ users, 50K+ queries/month, 40% reduction in cross-team questions. Built with OpenAI API + RAG on 10K+ internal docs in confluence and now exploring adding additional sources of information.

Developed an interactive marketing tool for Clarify, a next-generation AI-first CRM platform. The centerpiece includes a time-savings calculator and a visualization tool that demonstrate the stark contrast between traditional manual CRM workflows and Clarify's AI-native approach.

The tool serves as an asset in Clarify's Go-To-Market strategy, allowing potential customers to input their current sales data and instantly see how Clarify's AI capabilities could transform their workflow. The side-by-side comparison vividly illustrates how sales professionals can reclaim hours previously lost to administrative tasks and data entry, redirecting that time toward meaningful customer interactions and closing deals.

Opaa is a point-of-sale system designed specifically for restaurants and cafes in Eastern Europe. The platform enables customers to scan QR codes at their tables to browse menus, place orders, and pay digitally—all without waiting for service staff. This approach caters to the digital-first preferences of younger generations who value convenience, speed, and contactless interactions.

What sets Opaa apart is its comprehensive support for various payment methods including cryptocurrency options like Bitcoin and Stablecoins. This flexibility addresses the growing demand for alternative payment solutions in Eastern European markets, where digital adoption is rapidly accelerating but international payment systems often have limitations.

BalanceGuru was an accounting automation platform designed to simplify financial management for businesses. Our journey began with thorough product discovery, building a list of interested customers, and launching an MVP that quickly gained traction. We generated traffic and onboarded two paying customers. However, after a year, we decided to shut down the project. Achieving product-market fit in a relatively small market proved challenging due to the lack of documented APIs for banks, the national tax agency, and other institutions. The necessary integrations required over a year of development just to establish basic connectivity, making automation and scalability unfeasible from a return-on-investment perspective. Given these constraints, we chose to explore other opportunities.