Designer & PM for startups and scale ups

As Staff Designer, I lead the design strategy for a comprehensive subscription service that integrates payroll, tax, reporting, invoicing, and accounting functionalities. My focus is on creating an easy-to-use and secure solution for small businesses. We've successfully scaled from 0 to over 20,000 subscribers and $8 million in net revenue.

In my day-to-day I use data-driven insights, AI and write code to prototype design artefacts, facilitating discussions and informing roadmaps.

I've overseen two major information architecture redesigns, improved onboarding processes, and introduced a freemium model that significantly boosted net revenue. Working closely with the VP, Head of Product, and engineering leads we ensure strategic alignment and effectively fulfilling user needs. I'm also actively integrating our services with Tide's broader financial tools for micro SMEs, taking a hands-on approach to drive project success.