Growth Marketing process
The old ways
Technology creates a more complex funnel
This is where growth marketing comes in
Purposes of the growth process
Growth is linear
Growth Marketing is a data-driven team process to experiment a Full Funnel approach on your market, product, model and channel fit.
- Data: If we have data, let’s go with it. If we don’t, let’s go with my opinion.
- Team: if we don’t work in a team then nothing is going to happen.
- Process: growth doesn’t come from one hack, as many like to believe. It comes from little experiments that accumulate over time.
- Experiment: you don’t know if you don’t try.
- Market: what segments or customers are we experimenting on?
- Product: what should we adapt to our product to grow in that segment?
- Model: how can we get the most revenue out of this segment?
- Channel: What type of channels should we use to test the 3 models above?