Swivle Use case

Product walkthrough that drove +185% sales conversations

Before  After Quarterly difference
PQLs conversation ratio 8% 18% +125%
Trial users 242 322 +33%
Sales conversations 21 60 +185%
Annual Contract Value 5100

Paid search funnel that drove +86% product leads

Before  After  YoY Difference
Clicks 11,532 23,321 +102%
Trials 206 381 +85%
PQLs 35 65 +86%
CAC/PQL 501 € 276   -45%
Cost/Customer 3500 2506 -28%
Average MRR 243 340 +39%
Payback time 14.4 months  7.5 months -48%
Lifetime value   3600 5100 +42%
  • Initially, thorough ad account audit and restructuring, including single keyword per ad group with dynamic landing pages to find best performers.
  • Added best performing keywords in a separate campaign leaving google to prioritize delivery for conversions. 
  • Crafting ad copy matching exactly search intent.

 

Website performance optimization that drove 74% more users from organic

  • Transferred to Accelerated Mobile Pages. Decreased load time from 6 to 2.2 seconds and led to higher organic ranking due to better UX. 
  • Added sitemap.xml which enabled search engine crawlers to rank content and website high in search results. 
  • On-page SEO audit and optimization increased ranking of individual content as much as 440%.



Product Engagement Tool that drove +150% second-time product engagement

Sales enablement material

Built a demand generation funnel including CRM automations