Swivle Use case
Product walkthrough that drove +185% sales conversations
|PQLs conversation ratio||8%||18%||+125%|
|Annual Contract Value||5100 €|
Paid search funnel that drove +86% product leads
|CAC/PQL||501 €||276 €||-45%|
|Cost/Customer||3500 €||2506 €||-28%|
|Average MRR||243 €||340 €||+39%|
|Payback time||14.4 months||7.5 months||-48%|
|Lifetime value||3600 €||5100 €||+42%|
- Initially, thorough ad account audit and restructuring, including single keyword per ad group with dynamic landing pages to find best performers.
- Added best performing keywords in a separate campaign leaving google to prioritize delivery for conversions.
- Crafting ad copy matching exactly search intent.
Website performance optimization that drove 74% more users from organic
- Transferred to Accelerated Mobile Pages. Decreased load time from 6 to 2.2 seconds and led to higher organic ranking due to better UX.
- Added sitemap.xml which enabled search engine crawlers to rank content and website high in search results.
- On-page SEO audit and optimization increased ranking of individual content as much as 440%.